The biggest and best in Pakistani entertainment joined together for a glamorous night of celebration at HUM's 9th annual award ceremony at London's iconic Wembley Arena, and there was no shortage of memorable moments. Performances and accolades for the likes of Yumna Zaidi, Hamza Sohail, and Mawra Hocane, combined with the glitz of Pakistan's most famous stars, made for a magical night.
"The devil is, as always, in the details, and the Encore team focused their initial efforts on meticulously planning the pre-production phase, to ensure seamless installation once onsite."
The Idea
The HUM team had, to the untrained eye, a wealth of complex requests. To Encore, the brief was simple: one trusted supplier to provide full technical production, matching the exacting expectations and specifications given.
These specifications included staging, custom carpentry, LED screens, video control, cameras, sound, lighting, and, of course, exemplary production management throughout the live event. All design ideas came from the brilliant minds at HUM TV, and they relied on Encore to manage seamless technical delivery that would transform their ideas into reality.
The scale of the event was not to be underestimated, from both a cultural and a technical perspective. Encore put their best team to work to ensure this was the most spectacular HUM Awards yet.
The Reality
Navigating time zones, multiple stakeholders, and a precise visual concept, all within an eight-week turnaround from signoff to delivery, required immediate teamwork between the internal experts at Encore, as well as production partners at 80six, who provided the high-resolution LED displays that would showcase the event's dynamic visual content.
Once inside Wembley, the team stuck to a tight rigging schedule, with 90% of the build completed in 18 hours. The custom rigging solution featured a full-size stage suitable for hundreds of performers, alongside a combination of flown and ground-stacked LED displays, set at varying angles.
The complexity of the build, combined with specific and rigid time frames, required a rotation of all team members to ensure fresh eyes were always on hand, maintaining the excellent standards of safety and quality that are expected of Encore.
The proof is in the pudding. The incredible event was captured from start to finish, and reflects the true size and scale of this unforgettable evening.
